I represent the business and IT in the same room.
Newsroom-trained, manufacturing-tested. For twenty years I have learned how people work, built the digital tools they actually use, and measured whether it worked.
I hear the business problem and see the system behind it.
I pick up a business process quickly, and I understand the systems and data underneath it. So I can sit with a sales team or a plant, hear what is actually slowing them down, and leave knowing what to build.
A manufacturer hired me in 2018 as a digital experience guy. The first job was understanding our customers well enough to design self-service commerce for them. Then the newsroom instincts surfaced, along with the writing, and I was pulled into marketing, then into the more technical work. Today I lead digital for product development and manufacturing operations, a role that fuses digital and business where that bridge hadn’t existed before.
“Customers want a price without waiting on a person.”
Self-service commerce on a configure-price-quote engine.
“Quote requests get lost in someone’s inbox.”
A ticketing system with real metrics, then an AI agent that takes the first pass.
“Years of contact data, and nobody trusts it.”
A Python pipeline that merges it, resolves the conflicts, and rebuilds one clean record.
The newsroom loop.
I learned this job in a newsroom, and it still runs the same way.
- 1
Know the audience
Who is on the other end, and what do they need from this?
- 2
Tell the story
Explain it in their terms so it lands.
- 3
Build the product
Something they will use, and enjoy using.
- 4
Measure it
Read the analytics to see whether any of that was true.
- 5
Do better
Then go around again.
Underneath it is a reporter’s curiosity. I ask until I understand something well enough to explain it to someone else, and I dig when the answer isn’t sitting there.
One enterprise system, one independent client, one thing I built for myself.
A quoting platform that turned days into minutes
Led the team that designed and built a configure-price-quote system for a global manufacturer.
Read the case study → EnterpriseAn AI agent that takes the first pass at every quote request
A production agent handling work that used to be done by hand, one request at a time.
Read the case study → IndependentA clothier who needed to be findable
Rebuilt the online presence of a decades-old Texas menswear business around how people actually search for one.
Read the case study → Built for myselfAn app for people who chase trains
RailRoam routes you along active railroad lines instead of the fastest way there. Built it because I wanted it to exist.
Read the case study →Automate the routine. Create the extraordinary.
Customer experience and commerce
Self-service quoting and buying, designed around how customers actually order.
AI, built and adopted
I build production agents and lead adoption, the way I once championed social media in newsrooms. I will also tell you when AI is the wrong fit.
Data
Few systems work without it. When it isn’t accessible, I write the Python to make it usable.
Adoption
Player-coach. Sometimes I am in the scrum, sometimes I coach from the sidelines. The goal is a team that owns its own wins.
I do the same work at the other end of the scale, for small retailers, a clothier, congregations, and clubs. Most people who can architect an enterprise commerce platform have never built a small business a website. I do both, and each one keeps me honest about the other.
Marketer, writer, leader, IT guy, builder.
I do my best work where all five are needed. If you are hiring for that, or you have something that should work better than it does, I am easy to reach.